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04 / SXSW · Festival activation

Unwell at SXSW.

The Unwell County Fair

Western-inspired bandana bracelets and DIY county-fair ribbons gave guests something to make and wear at Unwell’s Austin pop-up.

SXSW 2026 · Austin, TX

Two guests wearing colorful bandana bracelets beside the Unwell craft station

01 / The craft station

County fair, with a personal touch.

Craft & Yap brought a walk-up craft station to Unwell’s County Fair during SXSW. Guests could personalize bandana charm bracelets or make their own county-fair ribbons.

Colorful bandanas, ribbon trims, charms and beads gave guests plenty to mix and match. The station gave people a place to sit together, make something and wear it back out into the fair.

Guests choosing charms, beads and braided bandanas at the Unwell County Fair craft table
At the bandana charm bracelet station.

02 / Event gallery

Scenes from the fair.

Guests gathering around a DIY county-fair ribbon station
Guests at the ribbon-making table.
A guest holding an Unwell drink and wearing a colorful bandana accessory
A finished piece out at the fair.
Two guests posing together at the Unwell event
County-fair style.
A crowd watching a pie-throwing game at the outdoor Unwell County Fair
A wider look at Unwell’s County Fair.

Festival pop-ups · Brand activations

Give guests something to make.

Bring a custom craft station to your next pop-up.

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