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01 / Motorsport · Fan engagement

The Racing Keychain Bar

Aston Martin Aramco × Pink Paddock Club

A custom charm bar for Champagne Cowgirls, part of Aston Martin Aramco’s I / AM AUSTIN campaign during Formula 1 race week.

October 21, 2026 · Bungalow on Rainey Street · Austin, TX

Fans in Aston Martin caps choosing charms at the Craft & Yap Racing Keychain Bar

01 / The collaboration

Race week, off the track.

Aston Martin Aramco’s I / AM AUSTIN campaign brought United States Grand Prix week into the city through events with local communities. At Bungalow, Pink Paddock Club hosted Champagne Cowgirls, an evening for women to meet fellow fans and share their love of Formula 1. The night opened with a VIP hour and a live recording of the Pink Paddock podcast before general admission.

Craft & Yap designed and ran the Racing Keychain Bar as the creative activation within that evening. The idea was to give fans a place to gather between programming and make a keepsake that showed who they came to cheer for.

02 / Custom design

Team green. Paddock pink.

We translated both partners’ identities into the materials guests could choose from. Aston Martin racing greens sat alongside pink for Pink Paddock, with custom Aston Martin Aramco and PUMA charms, checkered flags and beads.

We also created double-sided driver charms for Fernando Alonso and Lance Stroll, featuring their race numbers, 14 and 18. Fans could pair a driver charm with their preferred cord and build a combination that felt like theirs.

Green and pink racing keychains hanging side by side on a gold display
Two ways to wear race week.

03 / On-site execution

From charm tray to take-home.

We styled the bar with green display trays, pink selection trays, finished samples and a lit, co-branded Racing Keychain Bar sign. Guests picked their cords and charms, then our crew assembled their combinations on site.

We designed the station for walk-up participation through VIP and general admission. Guests could make their picks, get back to the party and clip their new keychains onto a bag or belt loop that same night.

04 / Race-week gallery

At the keychain bar.

Two guests browsing the keychain bar with pink selection trays
Guests making their picks.
Custom Aston Martin Aramco charms arranged in green velvet trays
Custom team charms ready for selection.
Illuminated Racing Keychain Bar sign with a collage of the activation
The co-branded display on race week.
Craft & Yap crew member assembling a keychain with a number 18 charm
On-site assembly with the Craft & Yap crew.
Two race-week guests wearing green racing keychains clipped to their trousers
Finished keepsakes out in the crowd.

From the team

Inside I / AM AUSTIN.

Aston Martin Aramco included Craft & Yap in its official race-week recap.

Read the race-week recap ↗

Featured in Cosmopolitan UK. Our Racing Keychain Bar at Champagne Cowgirls was included in Cosmo’s feature on how F1 is making space for women fans.

Read the Cosmopolitan UK feature ↗