02 / Beauty · Retail activation
Skincare, made personal.
Personal Day × Ulta Beauty
A Bedazzle Station for customizing skincare and a Yap Station for hearing what a personal day means to the people taking one.
October 2026 · Austin, TX
01 / The Bedazzle Station
Pick a product. Make it yours.
Across two Ulta Beauty appearances, guests chose from a selection of Personal Day skincare products and could bedazzle the packaging with their purchase. Trays of colorful gems, pearls and playful accents let each guest decide how much sparkle to add.
Craft & Yap styled and staffed the station, set out finished examples for inspiration and guided guests as they customized their products in store.
02 / The Yap Station
What’s your ideal personal day?
Guests picked up a gem-covered lavender phone and left a voice message answering one question: “What’s your ideal personal day?” The prompt invited them to share what taking time for themselves looked like, in their own words.
The recordings gave Personal Day a way to carry guest voices into future marketing, using messages cleared for that purpose.
Retail activations & creative experiences
Make it personal.
Give guests a product they can customize and a reason to stay a little longer.
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