03 / College football · Sponsor activation

The Bevo Blvd Bandana Bar.

Huntington Bank × Texas Athletics

Seven home games on Bevo Blvd. Before kickoff, Longhorns fans personalized braided bandana bracelets featuring a custom Huntington Bank charm.

Fall 2026 · Bevo Blvd · Austin, TX

Longhorns fans making braided bandana bracelets at the Huntington Bank tent

01 / The sponsorship

Seven home games. One pregame ritual.

As the Official Bank Sponsor of University of Texas Athletics, Huntington Bank had a presence on Bevo Blvd before Longhorns home games. Working with Forefront Networks, Craft & Yap brought a walk-up Bandana Bracelet Bar to Huntington’s tent as part of a seven-home-game partnership.

Before kickoff, fans could stop by the tent, make a bracelet and wear it into the stadium.

Fans gathered around the bracelet bar with a basket of green bandanas — Pregame on Bevo Blvd.

Guests selecting charms and attaching one to a teal braided bandana bracelet — Picking charms and adding them to the braid.

02 / The customization

Pick your braid. Choose two charms.

Every braided bandana bracelet came with a custom Huntington Bank charm designed for the activation. Fans then picked two additional charms from Western styles and football motifs, making each bracelet their own.

We brought the bracelet materials, curated the charm selection and staffed the station. The format was simple enough to fit into the pregame rush while giving guests a choice in what they took home.

03 / Game-day gallery